Producer/Presenter at Middle East Broadcasting Center دبي, الإمارات العربية المتحدة . Ali Yaan allah ...Middle East Broadcasting Center check my showreel on vimeo الإبلاغ عن هذا الملف الشخصي نبذة عني I've started my career in 1996. I've been working in London, Milan, Dubai, Ho Chi Minh, Manila, Singapore and again Dubai. I have far and wide post production, video production, content producer experience as lead ...The worst customer service. The worst customer service They never reply and when they did i was cancelling my subscription and get back to it another time and it didnt unsubscribe Instead the recurring payment kept charging my card for the subscription I paid 1 month subscription when i was outside the UAE and the whole time the app wasnt working. I …MBC eller Middle East Broadcasting Centre är ett privatägt saudiarabiskt TV-företag med arabisk-språkiga program, grundat 1991.Det har sedan 2002 sitt säte i Dubai, Förenade Arabemiraten, tidigare sände det från London. MBC har flera TV-kanaler: MBC 1, MBC 2, MBC 3, MBC 4, MBC action och MBC FM. På MBC 1 och MBC 4 sänder de tv-serien Gümüş "Nour" och Ihlamurlar altinda "Sanawat al ...Agency Affected Recommendation Status; U.S. Agency for Global Media : To improve efforts to monitor performance and the efficiency and effectiveness of the broadcasting activities of the Middle East Broadcasting Networks, Inc., the chairman of the Broadcasting Board of Governors should require that MBN develop a long-term …Things to Do in Al Madinah Province, Saudi Arabia: See Tripadvisor's 32,562 traveler reviews and photos of Al Madinah Province tourist attractions. Find what to do today, …A new series produced by the Saudi-owned Middle East Broadcasting Center (MBC) about the life of Jews in the Gulf has sparked outrage in the Arab world. Critics argue that the series comes in the ...Middle East Broadcasting Center Dubai, United Arab Emirates Middle East Broadcasting Corp United Arab Emirates Middle East Broadcasting Corp Dubai Middle East Broadcasting Corp Dubai -Dubai, UAE التراخيص والشهادات ...Dec 8, 2000 · The two apparently most successful broad-based entertainment channels are the London-based but Saudi-owned MBC (Middle East Broadcasting Center) and the Beirut-based LBC (Lebanese Broadcasting Corporation). MBC broadcasts an Arabic version of "Who Wants to be a Millionaire?" and its television news programs are widely watched. Average Monthly Salary Middle East Broadcasting Center Mbc in United Arab Emirates: AED 18,376 : 3 Salary Details of Jobs with related Job Titles. Sort by: Middle East Broadcasting Center Mbc Salaries. Job Title Monthly Avg 0 12500 25000 37500 50000; transmission controller : AED 13,917 ...Springfield, VA — The Broadcasting Board of Governors (BBG) today announced that Ambassador Alberto M. Fernandez will join the Middle East Broadcasting Networks, Inc. (MBN) as its new president beginning July 17, 2017. In this role, he will oversee MBN’s multimedia operations in the U.S. and across the Middle East, including …Broadcast area: Middle East and North Africa Europe United States: Headquarters: Riyadh, Kingdom of Saudi Arabia: Programming; Picture format: 1080i 576i : Ownership; Owner: Middle East Broadcasting Center: Sister channels: MBC 2 MBC 3 MBC 4 MBC 5 MBC Drama MBC+ Drama MBC Action MBC Max MBC Persia Al Arabiya Wanasah Al … MBC Group (Middle East Broadcasting Center) is a private media company in the Middle East and North Africa region that enriches people’s lives through information, interaction, and entertainment. Middle East Broadcasting Center veya kısaca MBC Group, Suudi Arabistan merkezli bir televizyon ağıdır. 18 Eylül 1991 tarihinde Londra'da kurulmuş olup ağırlıklı olarak Orta Doğu ve Kuzey Afrika'da faaliyet göstermektedir. May 25, 2010 · By Annet Aris , Johanne Staugaard Johansen , Danielle Geara. Published 25 May 2010. Reference 5702. Topic Strategy. Industry Online Media , Media Production. Region Middle-East. Length 23 page (s) Inspection copy. € 6.00. Middle East broadcaster MBC Group (Middle East Broadcasting Centre) has launched a new, ... According to MBC Group broadcast manager Raed Bacho, the new Cairo facility was a major investment that required careful planning and execution. ... The new Cairo news facility relies on Grass Valley LDX-80 studio cameras and a full …Middle East Broadcasting Center check my showreel on vimeo الإبلاغ عن هذا الملف الشخصي نبذة عني I've started my career in 1996. I've been working in London, Milan, Dubai, Ho Chi Minh, Manila, Singapore and again Dubai. I have far and wide post production, video production, content producer experience as lead ...MBC Group stands for Middle East Broadcasting Center or the Middle East Television Center. It is one of the largest television networks in the Middle East and North Africa. It is based in Dubai, was founded and is owned by the Saudi billionaire Waleed Al-Ibrahim.. The independent satellite channel MBC was launched in 1991 as the first private non-encrypted Arabic satellite channel out of ...The Middle East Broadcasting Center (MBC) Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. MBC Group provides multiple channels of information, interaction and entertainment.Experienced System Engineer with over 10 years of expertise in the IT field, spanning design and hands-on implementation roles at renowned multinational companies such as ABB, VMware, and MBC. Proficient in a wide range of technologies, including Citrix, VMware, Redhat, Microsoft, Unix, and Cisco products. Formerly held the position of Subject Matter Expert (SME) with ABB Group, where I ...Launched. 2 July 2011; 12 years ago. ( 2011-07-02) The Capital Broadcasting Center ( Arabic: مركز تلفزيون العاصمة) ( CBC ( Arabic: سي بي سي )) is a satellite television network in Egypt that began in July 2011. [1] It is owned by the United Media Services (UMS), a company owned by the Egyptian General Intelligence ...Middle East Broadcasting Center 7 years 1 month Bureau Chief - East Africa Middle East Broadcasting Center May 1997 - May 2003 6 years 1 month. Nairobi, Kenya Responsible for East and southern ...MBC 1 is a free-to-air, pan-Arab general television channel. Satellite transmission started from London in September 1991, making MBC (Middle East Broadcasting Center) the first independent Arabic satellite TV station, with an estimated audience of more than 130 million Arabic-speaking people around the world.The Center offers an interdisciplinary minor and certificate program in Islamic and Middle Eastern Studies, including the instruction of languages in the region. CSMAW faculty members also teach and supervise our internationally respected and award winning Model United Nations and Model League of Arab States programs.Middle East Broadcasting Networks. The Middle East Broadcasting Network operates Alhurra TV and Radio Sawa. Alhurra TV and Radio Sawa provide news to the people of the Middle East about the region, the world, and the United States. Website.Get all the latest news, live updates and content about the Middle East from across the BBC.Al Jazeera Arabic (Arabic: الجزيرة Al-Jazīrah [æl (d)ʒæˈziːrɐ], lit. 'The Peninsula') is a Qatari state-owned Arabic-language news television network.It is based in Doha and operated by the Al Jazeera Media Network, which also operates Al Jazeera English.It is the largest news network in the Middle East and North Africa region. It was founded in 1996 by the then Emir of Qatar ...The Masked Singer (Arabic TV series) MBC 1 (Middle Eastern and North African TV channel) MBC 2 (Middle Eastern and North African TV channel) MBC 3. MBC 4. MBC …Alfred J. Kwak. Alvin & the Chipmunks. Around the World with Willy Fog. The Atom Ant/Secret Squirrel Show. Blaze and the Monster Machines. Bionic Six. Blake and Mortimer. The Busy World of Richard Scarry. Captain Caveman and the Teen Angels.Middle East Broadcasting Center. نوفمبر ٢٠١٥ - الحالي 8 من الأعوام 6 شهور. Dubai Media City, Dubai, United Arab Emirates. Executive Producer / TV presenter of @malamtaratv It's an investigation television program that is broadcasting on MBC. it features in-depth story packages, although it focuses more on human ...The Middle East media and entertainment market from 2022 to 2028 is a tale of growth, innovation, and embracing change. With the surge of digital platforms, the richness of localized content, and ...Wego has raised a total of. $66M. in funding over 4 rounds. Their latest funding was raised on Oct 15, 2017 from a Series C round. Wego is funded by 5 investors. Middle East Broadcasting Center and Crescent Group (Crescent Point) are the most recent investors. Wego has acquired 2 organizations. Their most recent acquisition was WegoPro on Sep ... The Masked Singer (Arabic TV series) MBC 1 (Middle Eastern and North African TV channel) MBC 2 (Middle Eastern and North African TV channel) MBC 3. MBC 4. MBC Action. MBC Bollywood. MBC Drama (Middle East and North Africa) MBC FM. Product details. Middle East Broadcasting Centre (MBC): Media Innovation in the Middle East. Case. -. Reference no. 310-110-1. Subject category: Strategy and General Management. Authors: Annet Aris (INSEAD); Johanne Staugaard Johansen (INSEAD); Danielle Geara (INSEAD) Published by: INSEAD. Originally published in: 2010.Born after 9/11 because it appeared the US was not communicating well in Arabic and the likes of Al-Jazeera were demonizing America, Middle East Broadcasting Networks (MBN)—which includes Radio Sawa, Al-Hurra television network, and various other platforms—seemingly peaked early and settled into a long inglorious decline into …Middle East Broadcasting Center. An experienced leader with 14+ years of managing cross functional teams to deliver highly successful customer experiences at scale. I've managed the design, development and deployment of numerous products, including OTT streaming services, DTH set top boxes, and customer self service applications, many of which ...Get all the latest news, live updates and content about the Middle East from across the BBC.Journalist and Author. May 2014 - Present 9 years 11 months. James O'Shea resides in Cary, North Carolina. A former long-time Chicago resident, he He has published The Deal From Hell, a book about ...Middle East Broadcasting Center (2 C, 27 P) R. Rotana Group (11 P) S. Spacetoon (1 C, 5 P) Pages in category "Arabic-language television stations" The following 195 pages are in this category, out of 195 total. This list may not reflect recent changes. * List of Arabic-language television channels; 0–9.Malik Nejer. Nejer: Masameer started as a web series in 2011. The previous year I was working for [a Saudi-owned] MBC [Middle East Broadcasting Center] tv channel creating short sketches for a ...An introduction to ten people who are helping to shape the future of the Middle East’s broadcasting industry. They come from different parts of the …MBC Group is the first private free-to-air satellite broadcasting company in the Arab World launched in London in 1991. Search Crunchbase. Start Free Trial . Chrome Extension. Solutions. Products. Resources. Pricing. ... Middle East Broadcasting Center has invested in Wego on Oct 15, 2017. This investment - Series C - Wego - was valued …The London-based Middle technology of satellite television play a more decisive role. East Broadcasting Centre (MBC) belongs to Shaikh Walid bin Ibrahim al-Ibrahim, a brother-in-law of Saudi A Pan-Arab Market Arabia's King Fahd. The latter is widely believed to have underwritten a large part of MBC's costs.An introduction to ten people who are helping to shape the future of the Middle East's broadcasting industry. They come from different parts of the broadcasting value chain. Some are running pay TV operations; others manage free to air and encrypted channels; others run state or quasi-state broadcasters and some have a mandate to develop ...51 The Middle East Broadcasting Networks jobs available on Indeed.com. Apply to Content Producer, Editor, Copy Editor and more!Middle East Broadcasting Center ou encore MBC Group, est un groupe audiovisuel saoudien fondé le 18 septembre 1991 à Londres. Le groupe, dont le siège est à Dubai Media City depuis 2002, est dirigé par Bader ben Abdullah ben Mohammed ben Farhan al Saoud depuis janvier 2018.MBC Group, the biggest broadcaster in the Middle East, has seen its shares rise 134% since they started trading in Riyadh on Jan. 8 after a $222 million listing, making it the largest gainer among ...The two apparently most successful broad-based entertainment channels are the London-based but Saudi-owned MBC (Middle East Broadcasting Center) and the Beirut-based LBC (Lebanese Broadcasting Corporation). MBC broadcasts an Arabic version of "Who Wants to be a Millionaire?" and its television news programs are widely watched.A 12-part reality series, currently being broadcast throughout the Middle East, "On the Road" features a caravan of young, good-looking Arabs crisscrossing America on a mission to educate ...The series, which ran on MBC (Middle East Broadcasting Center), the Arab world’s largest private broadcaster owned by the Saudi state, was the subject of controversy even before it aired. The ...MBC Bollywood (Hindi: एमबीसी बॉलीवुड) is a free-to-air television channel that broadcasts Indian and Pakistani dramas, it was launched, on 26 October 2013 by "Kareena Kapoor". MBC Bollywood is MBC Group's 14th channel, and it is aimed to air 24 hours of Hindi films, use subtitled in Arabic, targeting South Asian audiences, and Hindi Bollywood enthusiasts.This is the accessible text file for GAO report number GAO-06-672 entitled 'U.S. International Broadcasting: Management of Middle East Broadcasting Services Could Be Improved' which was released on September 5, 2006. ... MBN's Dubai production center, for example, currently only produces a few of Alhurra's current affairs shows. ...MBC Group, the Middle East's biggest broadcaster, received more orders than shares available for its initial public offering for as much as 831 million riyals ($222 million), highlighting that ...3:00. The Middle East's biggest broadcaster MBC Group hired HSBC Holdings Plc and JPMorgan Chase & Co. for what could be one of the year's highest profile initial public offerings in Saudi ...Dec 8, 2000 · The two apparently most successful broad-based entertainment channels are the London-based but Saudi-owned MBC (Middle East Broadcasting Center) and the Beirut-based LBC (Lebanese Broadcasting Corporation). MBC broadcasts an Arabic version of "Who Wants to be a Millionaire?" and its television news programs are widely watched. Egypt > Dispute resolution: arbitration Tier 1 At Shahid Law Firm, the team has an excellent reputation for handling complex arbitrations in a broad range of sectors, including energy, oil and gas, pharmaceuticals, healthcare, and construction. Investor-state disputes are another core area of strength for the group. Managing partner Girgis Abd El-Shahid …The average Middle East Broadcasting Networks salary ranges from approximately $63,382 per year for Help Desk Analyst to $96,474 per year for Director of Human Resources. Salary information comes from 23 data points collected directly from employees, users, and past and present job advertisements on Indeed in the past 36 months.Middle East Broadcasting Center Dubai, United Arab Emirates Middle East Broadcasting Corp United Arab Emirates Middle East Broadcasting Corp Dubai Middle East Broadcasting Corp Dubai -Dubai, UAE التراخيص والشهادات ... MBC Group (Middle East Broadcasting Center) is a private media company in the Middle East and North Africa region that enriches people’s lives through information, interaction, and entertainment. MBC 4. MBC 4 is a television channel in the Middle East. It was launched on 1 February 2005 at 5:00 P.M. (GMT) and is owned by the Middle East Broadcasting Center. MBC 4 airs international programmes with Arabic language subtitles. Programming is targeted towards women. Diploma Sociology and Economy. ١٩٩٣ - ٢٠٠٩. Senior Production Accountant at MBC Group · الخبرة: Middle East Broadcasting Center · التعليم: Sagesse Faculty of Hospitality Managment · الموقع: الرياض · أكثر من ٥٠٠ زميل على LinkedIn. عرض ملف Habib El Khoury الشخصي على LinkedIn ... The Middle East Media Research Institute (MEMRI) Founded in 1998, the Middle East Media Research Institute (MEMRI) is an independent non-profit that explores the Middle East through the region's ...Welcome to MBC GROUP - the largest and leading media company in the Middle East and North Africa. Enriching lives through information, interaction, and entertainment.The 20,000 square foot multi-venue studio space Clickspring Design created for MBC (Middle East Broadcasting Center Group) mixes classical architectural influences combined with fresh, light and ...Middle East Broadcasting Center – תאגיד סעודי המשדר שידורי לוויין חופשיים בשפה הערבית. Munhwa Broadcasting Corporation – תאגיד דרום קוריאני המשדר שידורי טלוויזיה ורדיו.The Middle East Broadcasting Networks (MBN) is a U.S.-government-funded American Arabic-language non-profit media organization broadcasting news and information … نبذة عني. Chief Strategy & Corporate Development Officer at MBC Group: In charge of Corporate Strategy for the largest media company in the Middle East valued in excess of $3B. Played instrumental role in building organization into sole profitable broadcaster in Middle East by implementing stringent ROI hurdles and KPI led strategy. This is the accessible text file for GAO report number GAO-06-672 entitled 'U.S. International Broadcasting: Management of Middle East Broadcasting Services Could Be Improved' which was released on September 5, 2006. ... MBN's Dubai production center, for example, currently only produces a few of Alhurra's current affairs shows. ...the middle east broadcasting networks, inc. (mbn) mission is to expand the spectrum of ideas, opinions, and perspectives available in the media of the middle east and north africa; provide objective, accurate, and relevant news and information; and accurately represent america, americans, and american policies. ...Coke Studio Bel 3arabi (Coke Studio بالعربي) is a music television programme in the Middle East and North Africa featuring performances by various Arabic and international music artists. It is inspired by the Pakistani [citation needed] show of the same name.. It is a program that brings together established Arab and international artists to collaborate and record an original fusion ...For international customers: The center is staffed and provides answers on Sundays through Thursdays between 7AM and 14PM Israel time Toll Free number 1-800-448-9291 Telephone +972-3-761-9056 Fax ...Broadcasting. 1,001 - 5,000. 1 investment. MBC Group (Middle East Broadcasting Center) is a private media company in the Middle East and North Africa region that enriches people's lives...The Middle East Broadcasting Networks (MBN) is a U.S.-government-funded American Arabic-language non-profit media organization broadcasting news and information across the Middle East and North Africa region.Middle East Broadcasting Center check my showreel on vimeo الإبلاغ عن هذا الملف الشخصي نبذة عني I've started my career in 1996. I've been working in London, Milan, Dubai, Ho Chi Minh, Manila, Singapore and again Dubai. I have far and wide post production, video production, content producer experience as lead ...• Conducted extensive research on consumer and market trends for numerous brand creation projects. • Involved in the creation of a brand concept for the largest educational reform in Saudi Arabia in coordination with McKinsey & Company.The Arab world has gone mad over Al Qasabi's 45-minute satirical TV series "Selfie" - which is shown by MBC, the Middle East Broadcasting Center - and discussion of the show is all the ...The Middle East (term originally coined in English [see § Terminology] [note 1]) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage as a replacement of the term Near East (as opposed to the Far East) beginning in the early 20th century.Alhurra (Arabic: الحرة al-Ḥurrah [alˈħurrah], "the Free One") is a U.S. government-owned Arabic-language satellite TV channel that broadcasts news and current affairs programming to audiences in the Middle East and North Africa.Alhurra is funded by the U.S. government and is barred from broadcasting within the United States itself under the 1948 Smith-Mundt Act.Jan 25, 2024 · MBC Group, the biggest broadcaster in the Middle East, has seen its shares rise 134% since they started trading in Riyadh on Jan. 8 after a $222 million listing, making it the largest gainer among ... Getty Images This frame grab from the Saudi-owned television network MBC (Middle East Broadcasting Center) shows Osama bin Laden sitting between his Egyptian lieutenant Ayman al-Zawahri (L) and ...
An introduction to ten people who are helping to shape the future of the Middle East's broadcasting industry. They come from different parts of the broadcasting value chain. Some are running pay TV operations; others manage free to air and encrypted channels; others run state or quasi-state broadcasters and some have a mandate to develop .... Circus circus map
General Manager of MBC Egypt & North Africa at MBC Group · For more than 30 years, I’ve been dedicated to build a career on TV. From a young ambitious assistant Director with Egypt's renowned drama directors, a TV director of local, regional, and international TV events, and finally a founding member of several TV channels, and …The skit was part of a show called Studio 22 aired on MBC. Making a political commentary laden with sarcasm, a state-run television channel in Saudi Arabia mocked the US government in a skit. The parody sketch, which takes a jibe at US President Joe Biden and Vice-President Kamala Harris, is now breaking the internet, leaving many surprised online.This web report provides just a snapshot of the impact and activities of the BBG and its five networks—Voice of America, Radio Free Europe/Radio Liberty, Office of Cuba Broadcasting, Radio Free Asia and the Middle East Broadcasting Networks—in 2017. click here to play video. In an effort to better communicate the evolving, global scope of ...Middle East Broadcasting Networks expands the spectrum of ideas and perspectives in the media of the Middle East and North Africa through their mission. They provide objective, accurate, and relevant news and information, while their primary brands include Alhurra and Radio Sawa. Alhurra operates two 24/7 Arabic-language news and information ...The Middle East media and entertainment market from 2022 to 2028 is a tale of growth, innovation, and embracing change. With the surge of digital platforms, the richness of localized content, and ...Waleed bin Ibrahim Al Ibrahim (Arabic: وليد بن إبراهيم آل إبراهيم Walīd bin Ibrahīm Āl Ibrahīm) (born 1962) is a Saudi Arabian businessman, and founder and chairman of Middle East Broadcasting Center, known as MBC Group.. In 2018, the government of Saudi Arabia arranged to acquire 60 percent of MBC, leaving the remaining 40 per cent of the company in Al Ibrahim's hands.In 1995, CBN launched CBN WorldReach with a mission of converting 500 million people to Christianity using Gospel programming to targeted international audiences. Middle East Television (METV), was a television station in Southern Lebanon, broadcasts news, sports, family entertainment, and religious programming by satellite to a potential ...Middle East Broadcasting Center – תאגיד סעודי המשדר שידורי לוויין חופשיים בשפה הערבית. Munhwa Broadcasting Corporation – תאגיד דרום קוריאני המשדר שידורי טלוויזיה ורדיו.MBC Drama (Middle East and North Africa) MBC Drama ( Arabic: إم بي سي دراما) is a pan-Arab television channel. It is owned by MBC Group. It was launched on 27 November 2010 as free-to-air with 24/7 Arabic drama series. [1] [2]Waleed al-Ibrahim, chairman of the Middle East Broadcasting Center (MBC), one of the region’s largest media companies, and construction magnate Bakr Binladin of the Saudi Binladin group were ...MBN is the non-profit news organization that operates Alhurra Television, Radio Sawa and MBN Digital reaching audiences in 22 countries across the Middle East and North Africa. Open Technology Fund The Open Technology Fund is a non-profit organization that advances internet freedom in the world’s most repressive environments to ensure that ... Diploma Sociology and Economy. ١٩٩٣ - ٢٠٠٩. Senior Production Accountant at MBC Group · الخبرة: Middle East Broadcasting Center · التعليم: Sagesse Faculty of Hospitality Managment · الموقع: الرياض · أكثر من ٥٠٠ زميل على LinkedIn. عرض ملف Habib El Khoury الشخصي على LinkedIn ... Alfred J. Kwak. Alvin & the Chipmunks. Around the World with Willy Fog. The Atom Ant/Secret Squirrel Show. Blaze and the Monster Machines. Bionic Six. Blake and Mortimer. The Busy World of Richard Scarry. Captain Caveman and the Teen Angels.The two apparently most successful broad-based entertainment channels are the London-based but Saudi-owned MBC (Middle East Broadcasting Center) and the Beirut-based LBC (Lebanese Broadcasting Corporation). MBC broadcasts an Arabic version of "Who Wants to be a Millionaire?" and its television news programs are widely …Middle East Broadcasting Center Dubai, United Arab Emirates Middle East Broadcasting Corp United Arab Emirates Middle East Broadcasting Corp Dubai Middle East Broadcasting Corp Dubai -Dubai, UAE التراخيص والشهادات ...Retrieved 10 June 2021. ^ "UEFA and beIN SPORTS agree major 3-year rights renewal for Middle East & North Africa until 2024". beinmediagroup.com. beIN. 10 June 2021. Retrieved 10 June 2021. ^ "SOCCER Qatar's BeIN renews UEFA soccer broadcast rights for three years". Reuters. 10 June 2021. Retrieved 10 June 2021.General Manager of MBC Egypt & North Africa at MBC Group · For more than 30 years, I’ve been dedicated to build a career on TV. From a young ambitious assistant Director with Egypt's renowned drama directors, a TV director of local, regional, and international TV events, and finally a founding member of several TV channels, and …A year and a half later, Karma Khayat and Al Jadeed TV were indicted and prosecuted for "undermining the confidence of the public in the ability of the tribunal to protect confidential information related to the witnesses or alleged witnesses" and to have disobeyed the order given by the Judge to stop broadcasting the reportage. They appeared ...May 16, 2017 · Middle East Broadcasting Center. Mr. Jaber of MBC, who is known in the Arab world for being a judge on the reality competition “Arabs Got Talent,” said the series sought to harness the ... .